Thursday 29th November 2012
Bangkok University (Kluaynamthai Campus) Seminar Room 3, Building 9
08.30 – 09.00 Registration
09.00 – 09.10 Welcome Remarks
Dr.Mathana Santiwat (President, Bangkok University)
09.10 – 09.20 Opening Remarks (in English)
Mr.Yasuo Ohkuma (Director, IP Department, JETRO Bangkok)
09.20 – 09.40 Keynote Speech
“National Innovation and Intellectual Property Strategies”
Dr.Pichet Durongkaveroj “Secretary General, National Science Technology and Innovation Policy Office”
09.40 – 10.10 “Japanese Experience in IP field” (in English)
Mr. Shimpei Yamamoto (Director, Regional Policy Office,
Japan Patent Office)
10.10 – 10.20 Q&A
10.20 – 10.35 Coffee and tea break
10.35 – 11.05 “Case Studies of IP activities in Japanese Companies” (in English)
Mr. Reiji Mishima (IP Advisor, JETRO Bangkok)
11.05 – 11.15 Q&A
11.15 – 11.45 “Boosting IP portfolio: Strategies and Practices” (in English)
Mr. Ken-Ichiro Natsume (Head, WIPO Japan Office)
11.45 – 12.00 Q&A

12.00 – 13.00 Lunch
13.00 – 13.45 “Selling products across countries, what to consider and
prepare before?”
Dr. Damrongkiat Ratanaamornpin (Associate Judge, Intellectual Property Court)
13.45 – 14.00 Q&A
14.00 – 14.15 Coffee and tea break
14.15 – 15.00 “Imitation to Innovation: Legitimate exploitation of IP”
Dr.Piengpen Butkatanyoo (Policy Specialist, National Science Technology and Innovation Policy Office)
15.00 – 15.15 Q&A
15.15 – 15.45 “Valuing the IP: the hidden asset in your balance sheet”
Mr. Preeda Youngsuksathaporn
(Intellectual Property Office, Bangkok University)
15.45 – 16.00 Q&A
16.00 End of lectures