วัตถุประสงค์ (objective) 

To understand that CSR is about impact, and that measuring impact involves identifying the corporate culture and values; taking into consideration all stakeholders (not simply shareholders); and correcting systems and processes that can be harmful, no matter the intentions of the individuals working with them. 

The VISIS methodology:

VISIS stands for Vision – Indicators – Systems – Innovations – Strategy. It represents a tried and proven brainstorming structure that allows everyone to arrive at a common understanding of the challenges facing companies in today’s ever-changing and competitive market. 

The Iceberg analogy:

Just like an iceberg, much of what determines a company’s persona lies beneath the sea, out of sight. We will practice applying this analogy to real-world problem-solving. 

Sustainability/CSR action plan:

Understanding the issues and addressing them are two different things. We will brainstorm practical approaches to incorporating a CSR outlook into strategic planning. 

Sustainability Indicators  

These allow us to gauge our progress towards becoming an organization that approaches its market holistically, considering all aspects and stakeholders in an effort to develop long-term solutions that will permit the company to operate successfully long into the future… which is to say, to operate sustainably.