เนื้อหาหลักสูตร

DAY 1-2

-DEFINTION OF REVENUE MANAGEMENT

-WHAT IS REVENUE MANAGEMENT

-DISCOVER CALCULATIONS USED FOR REVENUE MANAGEMENT

-RM MEASUREMENT

-FOCUS ON MARKET SHARE

DAY 3-4

-RM & PRICING

-RATE PARITY

-HOW TO WORK WITH OLTAS

-DISTRIBUTION AND E-COMMERCE

-STEP GUIDE TO INCREASE BOOKINGS ON CORPORATE CHANNELS

DAY 5-6

-DEFINING A COMPETITIVE SET

-DEFINING SEASONALITY AND SPECIAL EVENT

-UNDERSTAND HOW IMPORTANT OF SWOT

-HOW TO SET UP PRICING FOR EACH SEGMENT

-HOW TO SET UP PROMOTION

-KEY PERFORMANCE INDICATORS

(Identifying Opportunities to maximise Revenue)

DAY 7-8

-BOOKING PACE & BOOKING WINDOW

-HOW TO APPLY HOTEL BUSINESS INTELLIGENCE TO MARKETING

-PERFORMANCE, PLANNING & PACE

-ASSESSING CORPORATE ACCOUNT PERFORMANCE

-FORECAST

-TIPS TO IMPROVE YOUR FORECASTING

-BUDGETING CONCEPTS